Canon introduces 5D MarkIV

The wait is over!

Canon’s Northern California rep, John Bell, will in-store with the new 5D Mark IV on Tuesday, August 30th, from 12-3PM.


Visit Keeble & Shuchat to meet the Canon Factory Rep and learn all about the exciting new products.

The Canon EOS 5D Mark IV DSLR camera builds on the strong legacy of the 5D series, delivering significant improvements in image quality, performance, and versatility.


Designed to suit the needs of the wedding, portrait, landscape, nature/wildlife photographers as, as well film makers, this is an extremely powerful imaging tool! It features a brand new 30.4 Mega pixel full-frame CMOS sensor, stunning 4K Video (with Frame Grab), Dual Pixel CMOS AF, as well as an updated 61-point AF system.


The 5D Mark IV offers improved continuous shooting up to 7.0 frames per second, a Touch Panel LCD, as well as built-in Wi-Fi and GPS.


  • New 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100-32000; expandable up to 50-102400 (equivalent ISO).

  • 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in- camera still frame grab of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.

  • Superb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting

  • LCD monitor has full touch-screen interface, including selection of AF area.

  • Excellent performance – up tp 7.0 fps continuous shooting speed with high-performance DIGIC 6+ Image Processor for improved speed and excellent image quality.

  • 61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f/8.

  • 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.

  • Dual Pixel RAW, in-camera Digital Lens Optimizer during shooting JPEG and Diffraction Correction technologies.

  • Built-in Wi-Fi and NFC connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.

  • Built-in GPS provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.