New Formatt-Hitech Prostop IRND filters

Screen Shot 2013-01-30 at 1.41.40 PM

I had a nice conversation today with James Baker from Formatt-Hitech. James came in today to share with me about some exciting news about a new product being offered from Formatt-Hitech.

Screen Shot 2013-01-30 at 1.41.56 PMIntroducing the new ProStop IRND from Formatt-Hitech. ProStop, the world’s best selling high density ND filter, has been optimized for digital sensors and reformulated with a nearly flat attenuation of both visible spectrum light and infrared light. This means it’s the world’s most neutral ND filter, especially at higher densities where other brands suffer from color cast.

When measured on a spectrograph, ProStop IRND’s performance is literally off the charts. The attenuation of light between the visible, near-infrared, and infrared spectrums is even. This means that dark areas of your image are rendered with crisp clean blacks, giving you the absolute maximum performance from your high-native ISO digital sensors. The greater reduction in color cast also means that photographers and cinematographers can use calibrated sets of filters, and switch between filter densities without disrupting the color balance, and consequently the overall look, of the project.

This is great news for videographers that prefer to use their fast lenses wide open and photographers that like to use very long exposures to give their photographs a special look.

Look for ProStop IRND soon at Keeble & Shuchat Photography.